Still struggling with uncertainty?

Maybe it's time to stop struggling and start listening.

In my latest strategy+business article, I share a human approach to understanding how change comes about.

It revolves around understanding and embracing the five shades of uncertainty on the journey toward transformation:

⦿ Wonder
⦿ Skepticism
⦿ Curiosity
⦿ Doubt, and
⦿ Creativity

In Latin, Audi means listen – translated from German horch, which is also the name of carmaker Audi’s founder, August Horch.

And that is exactly what the head of Audi's paint shop, Carsten Mohr, decided to do last year:

Listen to the questions he and his team were asking themselves about the future.

See what a process designed around the five shades of uncertainty looks like and why I agree with Mohr and his team that it might be the answer to:

How to prepare for anything.